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M/C/C has been awarded the Spatial Wireless advertising account, marking the shop’s third tech client win within the past month.
Though reminiscent of the late 1990s, the trio of account victories comes amid a new economic landscape that requires a more buyer-centric focus, said the Dallas shop’s president and founder, Mike Crawford.
“It should be a no-brainer that everyone should focus on buyers,” Crawford said, “but there was a perception that all I have to do is just put an ad out there and customers will come.
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