How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The hottest company of the moment in the tech and ad worlds sits between the coastal centers of power. Google’s $6 billion offer to buy Groupon is remarkable not just because it comes only two years into the daily-deals service’s existence but because it reveals how the Chicago-based Groupon built an online local marketing juggernaut under the noses of the titans on both coasts.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in