Soy-Milk Sales Boom Leads to First TV Ads

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Soy milk’s growing popularity has led White Wave to launch the first TV effort for its Silk brand.

“Soy milk has become mainstream, [so] we’re finally able to use mainstream media to communicate our brand message,” said Mary Adams, director of marketing at the Boulder, Colo.-based client.

Two 30-second spots from Arnold, Boston, are testing this month in Philadelphia, along with print, promotions and grassroots marketing.

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