Southwest Airlines concluded a recent review by naming Spark Foundry as its new U.S. paid media agency of record.
The Publicis Groupe network will handle media planning, buying, analytics, performance and content marketing moving forward.
“We’re excited to partner with Southwest Airlines and drive continued growth for this industry-leading brand,” said the agency’s U.S. CEO Chris Boothe.”With a shared people-first approach to business, we look forward to fostering this trusted relationship and lending our expertise to further Southwest Airlines’ legacy of service excellence.”
The account had been with local independent shop Camelot Strategic Marketing & Media for more than 30 years before the review officially launched earlier this summer.
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