Southern Hospitality: Prime Moves to Yesawich

Prime Hospitality has moved its advertising account to Yesawich, Pepperdine & Brown.

The agency in Orlando, Fla., was chosen for the account following a review of about a half-dozen undisclosed contenders.

The client, parent of the AmeriSuites and Wellesley Inn & Suites hotel chains, had worked with Carella & Co., North Conway, N.H., for nearly seven years. Carella & Co. was not invited to defend, said Mary Carella, president of the 12-person shop.

“We need to be certain that each brand has its own personality, even though they are part of the same family,” said Heather Eisenstadt, senior vice president, creative director at YP&B.

Prime’s budget at Carella & Co.