Southern Comfort Site Complements Offline Ads

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NEW YORK Just in time for Mardi Gras, Brown-Forman’s Southern Comfort has launched the interactive component of its integrated marketing program.

The Flash-based Web site (www.southerncomfort.com) features a special section that carries the sights and sounds of Mardi Gras, which starts Thursday in New Orleans, the 1874 birthplace of Southern Comfort.

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