Southeast Shops Are in Scramble For Saks’ Parisian

Just a week after WestWayne lost its hold on the Saks Department Store Group, eager agencies are lining up, hoping to grab a piece of the fragmenting business.

Loughlin/Constable of Milwaukee and Chicago walked off with the $20 million marketing business for Carson Pirie Scott, Boston Store, Bergner and Herberger’s.

Now Birmingham, Ala.-based Parisian, one of the Saks’ flagship stores, is up for grabs.

Executives at Luckie & Co. in Birmingham and Atlanta’s BaylessCronin said they are interested in pursuing the business, but they may have some unexpected company. Officials at WestWayne, which won and lost Saks’ $35 million creative account in the space of six months, said they have been invited to pitch Parisian.