South Asians in U.S. Prefer Web

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NEW YORK Advertisers seeking to reach America’s South Asian population (those with roots in India, Bangladesh, Pakistan, Burma, Sri Lanka and Bhutan) need look no further than the Internet, according to a survey by Global Advertising Strategies.

Despite the fact that on average the South-Asian American consumer spends twice as much money on cable and satellite television, this tech-savvy group has expressed a strong interest in online content from the channels they pay for (like Zee-TV and HBO).

According

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