Sony TV Names Grant Madison Avenue Liaison

LOS ANGELES Sony Pictures Television has tapped Jeff Grant as a consultant to identify and explore opportunities in client-supplied programming, the studio said.

Grant, who will be based in New York, will represent SPT in discussions with Madison Avenue as it searches for programming and advertising partnerships.

Grant, 55, recently formed consulting firm Totem after serving as president of worldwide programming at Publicis Groupe’s MediaVest in New York, a post he held from December 1999 through the end of 2003. From 1994 to 1999, Grant was executive vice president and director of broadcast programming for TeleVest. Prior to that, Grant created the advertising-network programming division at King World in 1987 and served as the division’s president.

In his career, Grant has managed and produced television programming in genres including series, made-for-television movies, specials, animated programs and live-event broadcasts. He received a 1999 Christopher Award for the CBS movie About Sarah, which was sponsored by Procter & Gamble. In 2000, the Christopher Awards also honored his Kraft premiere movie Having Our Say, also telecast on CBS.

“Jeff has been at the leading edge of client-supplied programming for more than two decades, and we’re incredibly fortunate to be working with him to create partnerships that will grow our business,” said Russ Krasnoff, president of programming and production at SPT in Culver City, Calif. “The changing dynamics of television have inspired everyone to re-examine the relationship between programming and advertising, and we are dedicated to seeking innovative and appropriate ways to collaborate with advertisers.”