Sony Parts Ways With Y&R

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES Sony Electronics has dismissed its agency, WPP Group’s Young & Rubicam, sources said.

The shop’s Irvine, Calif., office handled the account of the San Diego-based client, which annually spends approximately $150 million on ads, per Nielsen Monitor-Plus.

Y&R has held the business since 1998. The assignment includes Sony’s digital imaging, home entertainment and portable audio products, as well as its Vaio personal computer.

Y&R’s

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in