Gaming News

Sonic the Hedgehog Teams With Candy Crush to Promote Movie Sequel

In-game event will be released prior to the film, running through the game for a 5-day period

Sonic the Hedgehog Teams With Candy Crush to Promote Sequel — The first Sonic the Hedgehog film, released in 2020, grossed around $320 million worldwide.King

By Stephen Lepitak

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With the imminent release of the sequel to surprise hit movie Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga.

The event will be produced alongside Paramount Pictures to promote the film to millions of players by inviting Sonic and Tails to team up with Candy Crush characters Tiffi and Yeti on a quest to return the stolen master emerald.

This

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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