Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
SodaStream, the Israel-based home carbonation company that made major waves in the soda industry before being acquired by PepsiCo in December for $3.2 billion, recently parted ways with its top U.S. marketing executive, Maurice Herrera.
The shakeup came only four months after Herrera arrived from Weight Watchers, where he spent more than three years as svp, U.S. CMO and received widespread praise for turning a struggling brand around after Oprah Winfrey purchased the company in 2015.
Since leaving SodaStream, Herrera landed a new position as svp, head of marketing for the Americas at Avis Budget Group, the parent company of Avis Car Rental, Zipcar and other brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in