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By Kathy Tyrer
LOS ANGELES–Band of Gypsies has landed creative duties for a start-up shoe company, without a review.
The freelance creative boutique headed by John Stein will handle print and collateral advertising for Soap Footwear Corp., El Segundo, Calif. This fall, the client plans to introduce nationally a sneaker designed for skateboarders, snowboarders and in-line skaters.
‘We wanted someone small, a boutique, since we don’t have a big budget,’ explained Soap president Chris Morris, a former Rollerblade executive.
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