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NEW YORK — When Sun Valley Ski Resort decided to rename one of its downhill slopes in honor of Hollywood star and part-time local resident Arnold Schwarzenegger they could have called it “The Terminator,” “Eraser,” or even Mr. Freeze, the character he played in “Batman and Robin.”
Instead, the central Idaho-based skiing celebrity magnet, which opens its lifts for the season on Friday, chose “Arnold’s Run.”

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