Snow Business Like Schwarzenegger Business

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NEW YORK — When Sun Valley Ski Resort decided to rename one of its downhill slopes in honor of Hollywood star and part-time local resident Arnold Schwarzenegger they could have called it “The Terminator,” “Eraser,” or even Mr. Freeze, the character he played in “Batman and Robin.”

Instead, the central Idaho-based skiing celebrity magnet, which opens its lifts for the season on Friday, chose “Arnold’s Run.” Though certainly less heroic than the other options, Schwarzenegger should be glad they just didn’t add his name to the slope’s prior I.D.,

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