Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year.
The partnership—with Snickers returning as the "exclusive presenting partner" of the event attended by more than 101,000 people—will continue Snickers' long-running "You're Not You When You're Hungry" campaign, this time with a new TV spot featuring WWE superstars.
WrestleMania33, airing live on WWE Network from Orlando in April, is one of the marquee events for the massively popular wrestling organization.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in