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BBDO New York is taking home the inaugural Super Clio for the best commercial in Sunday's Big Game. The agency's Brady Bunch ad for Snickers, featuring Sons of Anarchy actor Danny Trejo and Steve Buscemi, is the latest rendition of the "You're not you when you're hungry" pitch, launched in 2010. And it shows the campaign's jokes are only getting better over time.
The spot won out over three other finalists:
- Loctite's "Positive Feelings" by Fallon, Minneapolis
- Always' "#LikeAGirl" by Leo Burnett, Chicago