Kerry Feuerman will have no trouble trading in his Mercedes-Benz E-320 for Saab’s luxury 9-5 next year. The executive vice president and group creative director at The Martin Agency, Richmond, Va., led the creative portion of the agency’s winning pitch for Saab’s $55 million account last month. ‘Fortunately, I (previously) owned two Saabs, so I have an intimate knowledge of the product,’ he says, photographed on Maui, where he was judging The One Show. The agency did some car swapping of its own. To pursue the account, it resigned its regional Mercedes dealer account to parent Lowe & Partners/SMS. Martin’s first campaign breaks this fall.

Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED