With less than three months until the general election in the U.S., Snapchat is once again encouraging its young user base to register to vote.
It’s an expansion of the in-app feature called Minis, introduced last month, which allows users to complete tasks like meditation and flashcard review. To get out the vote, Snap will work with TurboVote, an online registration platform by election advocacy group Democracy Works. This particular Mini, expected to launch in early September, will feature a tracker of total Snapchat voter registrations, which will “gamify” the experience, the company said.
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