Snake’s a Charmer for Varvatos

NEW YORK Alice Cooper doesn’t scream high fashion, but the aging rocker’s never looked better than in this fall campaign for John Varvatos from Yard, New York. In one ad, he’s outfitted in a black velvet jacket and top hat as he lounges on a couch with an enormous boa constrictor. Another features an eye-catching portrait of the singer with the snake playfully caressing his angular face. Photographed by music documentarian Danny Cinch, the black-and-white series, punctuated with the designer’s name in bold red type, is another chic effort from the American menswear designer and a fine follow-up to previous ads featuring Iggy Pop and Velvet Revolver. The result is effortless, timeless style—just like the music it celebrates.