SMU Honors Temerlin

Southern Methodist University has renamed its advertising school the Temerlin Advertising Institute for Education and Research in honor of longtime area ad executive Liener Temerlin.

Temerlin, 73, who recently re-tired to become chairman emeritus of Irving, Texas-based TemerlinMcClain, was in-strumental in raising more than $6 million to fund the university’s expansion program.

An additional $4 million is expected to be raised toward a total endowment of $10 million.

Gerald Turner, president of the Dallas university, and Carole Brandt, dean of the Meadows School of the Arts, were present at a ceremony last Thursday to make public the name change.

Also revealed at the same time was the creation of the Stan Richards Creative Chair in Advertising at SMU, in honor of another Dallas advertising executive.

The Richards Group in Dallas has pledged $1.5 mil-lion toward fund-ing the Temerlin endowment.

“We’re just thrilled with this,” said Brandt. “It’s going to allow us to have two endowed chairs that we do not have now and it will serve as scholarship enhancement and allow us to teach some classes that we cannot now teach.”

The monies will also fund a lecture series.

The advertising school is aiming to become more elite as well, through stricter admission standards and reducing the total number of students from 220 to 200.