SMU Fills Top Ad Post

Patricia Alvey, Ph.D., has accepted the distinguished chair and directorship of the Temerlin Advertising Institute for Education and Research at Southern Methodist University.

Alvey brings with her two years of experience as executive director of the Virginia Commonwealth University’s Adcenter. Prior to leading VCU’s graduate school, Alvey was the head of the University of Texas’ Creative Advertising Program.

Her first priority will be bolstering the creative effort of SMU’s undergraduate program, funded through efforts from the Dallas-area ad community.

“Our goal is to bring SMU up in the ranks of national advertising programs,” Alvey said. “We have a good start. For an ad community to embrace and endow a program like this is certainly a first.”

SMU’s ad school was renamed the Temerlin Advertising Institute for Education and Research last fall in honor of longtime agency executive Liener Temerlin.

Temerlin was instrumental in raising more than $6 million of a $10 million endowment to fund the institute’s expansion program.

The Richards Group in Dallas also has contributed a sizable sum to the endowment.

VCU’s Adcenter has seen a 40 percent surge in applications since Alvey assumed leadership. She is not likely to be asked to recruit a greater number of students at SMU. The Dallas-based university aims to limit students enrolled in the program through stricter admissions standards.

“We’ll want to examine the total program and see how we can grow it wisely for the future,” Alvey said.