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Anti-tobacco ads aren’t usually a laughing matter, but a new campaign from Los Angeles-area youths may have audiences in stitches.
Meant to counter Big Tobacco’s “good guy” ads touting philanthropy and youth tobacco-prevention programs, the “toxic comedy campaign” features comedians turning those efforts into a joke in front of live audiences.
Targeting teens and college students, four 30-second PSA TV spots start with the line, “There’s something funny about a big tobacco company, Philip Morris.”
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