The Smoke's on You

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Anti-tobacco ads aren’t usually a laughing matter, but a new campaign from Los Angeles-area youths may have audiences in stitches.

Meant to counter Big Tobacco’s “good guy” ads touting philanthropy and youth tobacco-prevention programs, the “toxic comedy campaign” features comedians turning those efforts into a joke in front of live audiences.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in