SMG Streamlines P&G Planning

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CHICAGO Starcom MediaVest Group has set up a dedicated unit to handle media planning for the majority of Procter & Gamble’s $2.3 billion in business currently handled by Publicis Groupe’s MediaVest USA, Starcom USA and Saatchi & Saatchi.

With locations in New York and Chicago, the planning group, SMG/P&G will be organized along brand categories for P&G assignments previously handled by various Publicis shops.

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