Smash Mixes Content, Commerce

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BOSTON The Wright Challenge, a two-hour documentary dealing with the efforts of contemporary teams attempting to re-create the Wright Brothers’ triumph of powered flight, airs Tuesday on The History Channel. The show was developed and produced by the entertainment unit of Boston-based independent Smash Advertising.

“Advertising and programming are coming together and we couldn’t be more pleased to be doing both,” said Mark Tomizawa, president of Smash.

The History Channel, also an agency ad client, commissioned the show to commemorate the 100th anniversary of the Wright Brothers first flight on Dec.



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