SmartyPants Vitamins Never Tried to Be Cool—and That's How It Found Success

Co-founder and co-CEO spoke at Brandweek: Challenger Brands

Many new brands hitting the market these days make a splash with trendy ad campaigns and dreamy packaging and design. That may initially catch a consumer’s attention, but SmartyPants Vitamins co-founder and co-CEO Courtney Nichols Gould believes building a successful, growing business takes more than cool branding and a direct-to-consumer (DTC) strategy to come out on top.