Armed with four years of research and development, dozens of focus groups and endorsements from a number of food critics, GFI will launch SmartMeat in three test markets this spring and summer and other markets later in the year. The company will spend an estimated $9 million on an ad campaign to launch the product in 1993.
MINNEAPOLIS – It sounds too good to be true . . . a juicy, tasty steak that’s low in fat, cholesterol and calories. But according to GFI America, a Minneapolis-ba" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "" data-outstream = "yes" data-auth = "">