The Smart Mart

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Apu Nahasapeemapetilon. OK, go ahead and laugh at the unpronounceable foreign name of the long-suffering owner of Springfield’s Kwik-E-Mart. On The Simpsons, a show so wickedly funny and beloved that it has become a national storehouse for humor, Apu personifies every stereotype of an Indian immigrant convenience store worker: He came here illegally; works 23 hours a day; has an arranged marriage and 10 kids; is freakishly overqualified for his job; and he rips off customers.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in