Smart Juice Gets Its Grove On

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Brand: Smart Juice Organic
Headquarters: Bethlehem, PA
Product: 100% juice, USDA NOP certified in recyclable glass
Launch date: August 2007
Sales: 2007: $185,000; 2008: $650,000; projected for 2009: $2 million
Target demo: Families interested in personal wellness, quality of product, price/value, wellness of the earth
Competition: Knudsen, Woodstock Farms
Distribution: Whole Foods, D’Agostinos, Shoprite
Claims: Fresh-pressed, not from concentrate, no added sugars, no filler juice
Secret weapon: A low price point
New products: Fig Juice and Purple Carrot Juice

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