How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Brand: Smart Juice Organic
Headquarters: Bethlehem, PA
Product: 100% juice, USDA NOP certified in recyclable glass
Launch date: August 2007
Sales: 2007: $185,000; 2008: $650,000; projected for 2009: $2 million
Target demo: Families interested in personal wellness, quality of product, price/value, wellness of the earth
Competition: Knudsen, Woodstock Farms
Distribution: Whole Foods, D’Agostinos, Shoprite
Claims: Fresh-pressed, not from concentrate, no added sugars, no filler juice
Secret weapon: A low price point
New products: Fig Juice and Purple Carrot Juice
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in