Small Screen, Big Ideas

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The screen is small. The audience’s attention span is even shorter. And the environment—as likely a quiet park bench as a rumbling subway car—is variable. Mobile marketing is riding a high tide of hype and promise, thanks in part to media darling Apple’s video iPod, and big-ticket advertisers like Burger King, Unilever and Samsung are looking for ways to hitch a ride in consumers’ pockets.

To do so, advertisers and agencies are being forced to abandon the “we interrupt this program” delivery method used since Old Gold brought you a dancing cigarette pack, and create content that mobile users will...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in