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Randy “Macho Man” Savage may be gone from North Castle Partners’ new TV spots for Slim Jim, but his macho attitude remains.
The new $6-8 million campaign for client GoodMark Foods, Raleigh, N.C., replaces Savage (shown here) with “Slim Jim Guy,” who is fully capable of creating the same degree of havoc as the familiar wrestling icon. Ads from the Stamford, Conn., shop break nationally on June 24.
Two new spots (in 30- and 45-second versions) show a teenager ingesting one of the sticks.
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