Slates Speaks Directly to Men: FCB Custom-Tailors $10 Mil. Fall TV Campaign for Levi's Pants

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One year after the launch of Slates dress pants, Levi Strauss & Co. is breaking a $10 million fall campaign for the line, continuing the ad themes of creative problem solving and thumbing one’s nose at the rules.
A new spot, “Airplane,” from Levi’s agency Foote, Cone & Belding in San Francisco, will rotate with two existing Slates TV ads and broke on ABC’s Monday Night Football in 17 markets.

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