Skyy's the Limit

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LOS ANGELES The latest campaign for Skyy Vodka from independent Lambesis includes spots that started as online media beauty shots and developed into lavish 30-second commercials now airing as part of an IFC partnership, said Chad Farmer, partner and executive creative director.

“[The campaign] didn’t start as TV commercials but as a library of interactive or video footage for online rich media or streaming video for the Skyy Web site,” said Farmer, whose Carlsbad, Calif.-based

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