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Restaurant chain Sizzler has selected independent KSL Media to handle its media chores, the client has confirmed.
Estimated spending on the account from January to September of this year was $13 million, according to Nielsen, up from about $7 million in all of 2008.
The incumbent is Interpublic Group’s Initiative. Creative duties, not included in the review, continue to be handled by Kovel/Fuller.
“Sizzler and KSL Media are a good fit,” said Michael Branigan, vice president of marketing at Sizzler.
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