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Not surprisingly, adoption of the Internet Advertising Bureau’s (IAB) new online ad units across the Internet hasn’t happened en masse yet. A Jupiter Media Metrix report released today found that while 25 percent of ad-supported Web sites have experimented with larger online banner sizes, less than 5 percent of these sites run ads that exactly comply with the new IAB standards.
The study showed an increase in the number of ads matching the IAB standards, which were announced on Feb.
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