Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SINGAPORE – Consumers, ad agencies and beer distributors were on the receiving end of an elaborate April Fool’s Day joke. Print ads in local papers touted a product called XO Beer. Stronger than most beers, which have an alcohol content between 3% and 5%, XO Beer sported the theme ‘12% alcohol; 100% lethal.’ Presumably, the brew is so strong it should be drunk lying down to avoid falling down. Unlike traditional beer ads, the XO Beer campaign featured no nubile women, yuppies, sex or product shots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in