Simms Fishing Retains Mullen

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Mullen last week added advertising chores for Simms Fishing Products.

Simms had most recently worked with Barnhart/CMI Advertising of Denver. The business, estimated at $5 million but likely to grow, moves to Mullen, Wenham, Mass., without a review.

Simms tapped Mullen based mainly on the client’s past relationship with agency senior vice president/-group creative director Jim Hagar, who oversaw campaigns for Simms several years ago when he was with Jackson, Wyo.,

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