Silver to Follow Graf at BBDO

NEW YORK Omnicom Group’s BBDO has hired Eric Silver as an executive creative director; he will join the shop’s office here on Dec. 15, the agency has confirmed.

Silver fills a BBDO slot left open when Gerry Graf departed last month to join Omnicom’s TBWA\Chiat\Day as its top creative executive in New York. Silver, 36, will likely take creative supervision of the estimated $80 million FedEx business, which had been in Graf’s group, sources said.

Silver, who made his creative reputation over the last six years at independent New York agency Cliff Freeman and Partners, left that shop in June to join Publicis Groupe’s Saatchi & Saatchi in New York as executive vp, group creative director, where he has reported to that office’s chief creative officer, Tod Seisser.

Saatchi managing partner Scott Gilbert confirmed the resignation of a creative team that followed Silver from Cliff Freeman. Copywriter Ari Weiss and art director Aaron Adler joined Saatchi in June and are expected to land at BBDO as well, according to a source. A BBDO representative declined to comment on Weiss and Adler.

Gilbert said Silver will leave after completing a few creative tasks, including a new TV spot for Procter & Gamble’s Old Spice. His position at Saatchi, which was created for him, will not be filled.

Silver could not immediately be reached for comment.

He becomes one of six senior creatives at BBDO in New York reporting to Ted Sann, chief creative officer of BBDO North America and New York. The others are senior executive cds Charlie Miesmer and Jimmy Siegel and executive cds Don Schneider, Bill Bruce and Al Merrin.

At Cliff Freeman, Silver helped create award-winning campaigns for clients such as Budget Rent A Car, Hollywood Video,, Mike’s Hard Lemonade and Fox Sports Net. The latter won the Grand Prix at Cannes in 2001.

During his tenure at Saatchi, Silver, worked on new business and across the agency’s roster of clients, which include brands from Procter & Gamble and General Mills.