Ad of the Day

Sid Lee Made a Bus-Shelter Sensor That Turns Nearby Colors Into Swatches, to Sell Paint

Engaging tech from Réno-Dépôt

By Tim Nudd

March 10, 2017

Bus-shelter advertising tech is often pretty goofy, but here’s an intriguing effort from Sid Lee Montreal for Canadian home supply retailer Réno-Dépôt to promote the range of SICO paint colors it sells.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

Recommended videos
Related Articles

Brand Marketing

Twitter Tries Comedy in Two New Ads That Really Get Back to Basics

By Tim Nudd

Brand Marketing

Why Amazon Secretly Installed Motorized Chairs and Couches in This NYC Coffee Shop

By Tim Nudd

Brand Marketing

Spike Jonze and FKA twigs Made a Jaw-Dropping Short Film for Apple’s HomePod

By Tim Nudd

Brand Marketing

Pandora Launches a Major New Ad Campaign as It Finally Gets Into On-Demand Streaming

By Tim Nudd

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


What an Actual Zombie Has to Say About Better Digital Marketing

By Jonathan Posthumous


What to Know Before Investing in a Video Marketing Solution

By Brightcove


Short-Term Identity Solution Fixes Could Have Long-Term Risks

By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra


Take Advantage of the Latest Mobile Explosion

By InMobi