SicolaMartin Gets More of HP

SicolaMartin has picked up an assignment for Hewlett-Packard’s wireless business.

Sicola already handles advertising on a project basis for seven other HP divisions. The Austin, Texas, agency also was retained by Compaq prior to its merger with HP in May.

The agency is charged with creating a global integrated campaign for 2003 that will promote HP’s wireless technology to enterprise customers.

“[Businesses] are already ordering notebooks with wireless capabilities, but they aren’t necessarily upgrading to a wireless network in their offices,” said agency account supervisor Sarah Semple. “We’re communicating that it’s easy to deploy, cost effective and secure.”

Sicola will be involved in aspects of media planning, in addition to handling the creative, said executive creative director and senior vice president Steve Martin.

The first work for the Palo Alto, Calif., client is expected to break in the spring.

HP has traditionally marketed its wireless offerings as components of its other products, not separately.

Sicola won the business of the division, called Worldwide Product Marketing Wireless Solutions, in a review against undisclosed contenders. Billings could not be determined. HP spent $170 million on ads through August 2002, per CMR.