Shutterbugs Run Amok

If staffers on the Polaroid Business Imaging account at Holland Mark Martin Edmund Direct never see another camera again, it will be too soon.
As part of a campaign to launch the client’s Write On film, which lets consumers write captions and cropping instructions on matte finish photographs, the shop recommended a sample snapshot (shown here) be inserted into 100,000 mailers.
Using as many as 20 cameras set on individual tripods, the Holland Mark team visited scenic locations around Boston and shot more than 100,000 photos.
“I told the agency they were crazy,” said Mary Courville, senior marketing communications manager at Polaroid.