'Shoot's Take on the Future of the Spec Spot

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MIAMI BEACH, FLA. What will future spec ad reels look like? One industry veteran suggested they will contain much more long-form content and viral ads during a talk at the Clio Award Festival here.

Tom Mooney, principal of Headquarters, made those predictions to a crowd of about 100 during Shoot magazine’s “The Best Work You May Never See” presentation on Sunday.

He

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