Shoney’s Selects Four Finalists

NASHVILLE, TENN. – Shoney’s restaurant chain based here narrowed the search for an advertising agency to handle its $18-million account last week to include incumbent Ogilvy & Mather/Atlanta; Hal Riney & Partners/San Francisco; Chiat/Day, N.Y.; and Martin/Williams, Minneapolis. Agencies are scheduled to present the third week in August with a decision date in early September.
Copyright Adweek L.P. (1993)

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