Shoe Carnival Consolidates at Adamson

CHICAGO Retailer Shoe Carnival has shifted its $15-20 million creative and media account to independent Adamson in St. Louis following a review, the agency confirmed.

Creative had been handled in-house, while media buying was previously at Kelly Scott & Madison in Chicago. Agency officials referred calls to the client.

Contenders in the review could not be determined.

The move followed the arrival of Myrna Reiss as the Evansville, Ind.-based shoe retailer’s vice president of marketing. Reiss previously held a similar position at Value City department stores. Prior to that, she was vice president of creative advertising for Filene’s Basement in Boston.

Neither Reiss nor a representative for the retailer could be reached for comment.

Shoe Carnival has nearly 255 stores located in the Midwest, South and Southeast. The company spent just over $15 million on advertising last year, according to Nielsen Monitor-Plus.