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Partners & Shevack has just launched two new back-to-school TV spots for Mead Corp.’s Five Star line of school accessories.
The campaign for the Dayton, Ohio-based company’s school and office division account introduces the new Five Star XL line of backpacks in one ad and promotes Five Star wire-bound notebooks in the other. The division spends nearly $13 million on advertising annually, the client said.
The backpack spot opens with three young skydivers. Instead of a parachute, one wears a Five Star XL backpack.
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