Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Sheraton Hotels & Resorts teamed up with beverage giant Coca-Cola to bottle up a little love this holiday season for the lonely workers on the road.
Sheraton, a part of the larger Marriott network, will allow family members and friends of frequent guests to send a letter in an eight-ounce Coca-Cola glass bottle to their traveling loved ones from Nov. 9 to Nov. 17. A video from the campaign shows Bob—”Mr. Happy,” someone who essentially lives at a Sheraton hotel four and a half days a week while traveling for work—receives one of these messages from his wife in a personalized Coca-Cola bottle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in