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NEW YORK Shell Group’s lubricants division has tapped G2 to handle promotions, direct marketing, branding and design in North America, the client said.
The unit’s brands include Rain-X, Pennzoil, Quaker State, Jiffy Lube and Black Magic car care. The Grey Global Group shop’s Dallas, Chicago and New York offices are expected to break a campaign in the first quarter. The agency won the account after a review against undisclosed contenders, the client said.
Paul Smith, vp of chemicals marketing for the automotive consumer products group at the Shell division in Houston, said, “The assignment is pretty broad, covering our U.S.
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