BDO occupies that most enviable of positions among Madison " /> On the shelf: under Tom Carey, BBDO is successfully taking its quality creative into the very different world of packaged-goods accounts <b>By Noreen O'Lear</b><br clear="none"/><br clear="none"/>BDO occupies that most enviable of positions among Madison
BDO occupies that most enviable of positions among Madison " />
BDO occupies that most enviable of positions among Madison " />

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On the shelf: under Tom Carey, BBDO is successfully taking its quality creative into the very different world of packaged-goods accounts By Noreen O'Lear

BDO occupies that most enviable of positions among Madison

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But ads for image-conscious clients like Pepsi-Cola, General Electric and Apple Computer–which are more likely to flaunt a moondancing Michael Jackson than a pirouetting housewife–haven’t always drawn the conservative packaged-goods accounts that are the lifeblood of major agencies.
That situation appears to be changing, however. A month ago, BBDO walked away with $50 million worth of billings for Campbell Soup’s flagship and Healthy Request brands.

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