Sharpton, Kilpatrick Step Up Minority Media War

Microsoft, Census, Y&R Are Initial Targets; Boycott Urged
WASHINGTON, D.C.–Microsoft and the U.S. Census Bureau are the latest targets of the Rev. Al Sharpton’s efforts to get large advertisers to spend more money on ethnic media.
At the same time, Rep. Carolyn Kilpatrick, D-Mich., is urging consumers to shun companies who fail to spend their advertising dollars on African American-targeted media.
Sharpton’s Madison Avenue Initiative, which recently elected Black Enterprise magazine president Earl Graves Jr. as its chairman, has requested a meeting with Microsoft, the Census Bureau and Young & Rubicam, New York, the Census Bureau’s ad agency.