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NEW YORK Canon this month will unveil the next generation of PowerShot digital cameras with marketing efforts again featuring tennis star Maria Sharapova. The campaign will coincide with the 2007 U.S. Open, which begins Aug. 27 at the Billie Jean King USTA National Tennis Center, Flushing, N.Y.
The campaign will include TV on CBS and USA Network (both of which have exclusive US Open coverage); print in the September issues of Shape, Smash and Tennis; sponsorship of USA Today‘s U.S.
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