NEW YORK - Reebok International will use a 60-second spot on the Super Bowl to launch a new global image it expects to position the brand for years to com" /> Shaq Attack, 'Planet Reebok' On Super Bowl <b>By Matthew Grim</b><br clear="none"/><br clear="none"/>NEW YORK - Reebok International will use a 60-second spot on the Super Bowl to launch a new global image it expects to position the brand for years to com
NEW YORK - Reebok International will use a 60-second spot on the Super Bowl to launch a new global image it expects to position the brand for years to com" />
NEW YORK - Reebok International will use a 60-second spot on the Super Bowl to launch a new global image it expects to position the brand for years to com" />

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Shaq Attack, 'Planet Reebok' On Super Bowl By Matthew Grim

NEW YORK - Reebok International will use a 60-second spot on the Super Bowl to launch a new global image it expects to position the brand for years to com

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Reebok, which will use one bowl buy to introduce its new Shaquille O’Neal signature sneaker line, two weeks ago decided to use a second 60 to premiere ‘Planet Reebok,’ a multi-sport image spot the company thinks will translate into a definitive, unified position in the U.S. and abroad. Simultaneous to its Super Bowl air, the spot will run in 70 markets on MTV’s overseas affiliates.
‘This is not just a campaign, but a new identity, a new badge for the brand on a worldwide basis,’ said Dave Ropes, vp of worldwide advertising.

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